Lycan Apparel

Be the best you can possibly be,
Train like a werewolf.


Brand Identity


September 2020

Lycan Sports Apparel

Lycan Apparel is a sports & activewear clothing line operating from Melbourne, Australia. Lycan is a short version of the term lycanthropy “werewolves” to demonstrate a wolf-like spirit to its customers.

Lycan primarily targets consumers between the ages of 15-40 whilst catering to both men & women athletes equally.
Colour Theory used for Lycan Branding
Typography systems used for Lycan Apparels Branding
2 Versions of the lycan logo displayed on a blue & white background.
Typography version of the Lycan Apparel logo on an orange background.
Lycan Apparel Icon shown on a white & blue background.
Lycan Typography logo shown on a blue background.
Lycan Apparel logo mockup on clothing tags.

More Projects

Radiant Skincare Logo on a photo of flowers & leaves

Last Project // Brand Identity & Packaging

Radiant Skincare

Radiant Natural Skincare is a Melbourne organic beauty line, focussing on their use of natural ingredients & a bright vibe.

View Case Study
Lumberjax Whiskey Logo on cans

Next Project // Brand Identity & Packaging

Lumberjax Whiskey

Lumberjax is a family-run distillery set in Australia. Premium batches of whiskey are distilled, blended & bottled for their local community.

View Case Study