Lycan Apparel

Be the best you can possibly be,
Train like a werewolf.

Service

Brand Identity
Packaging

When

September 2020

Lycan Sports Apparel

Lycan Apparel is a sports & activewear clothing line operating from Melbourne, Australia. Lycan is a short version of the term lycanthropy “werewolves” to demonstrate a wolf-like spirit to its customers.

Lycan primarily targets consumers between the ages of 15-40 whilst catering to both men & women athletes equally.
Colour Theory used for Lycan Branding
Typography systems used for Lycan Apparels Branding
2 Versions of the lycan logo displayed on a blue & white background.
Typography version of the Lycan Apparel logo on an orange background.
Lycan Apparel Icon shown on a white & blue background.
Lycan Typography logo shown on a blue background.
Lycan Apparel logo mockup on clothing tags.

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