The brand identity should be versatile, memorable, and unique, helping ZeroHaul stand out in a crowded market and establish itself as a leader in the freight and logistics industry.

Sleek and modern, with a focus on simplicity and boldness. With a clean and minimalistic look, the layouts are centred around clean lines and plenty of negative space, allowing our typography and colours to shine.

To maintain a cohesive brand image and reinforce its core values, Radiant Skincare's packaging needs to be consistent with its flower logo design. The packaging should feature the same muted earth tones and clean typography that are used in the logo, as well as other visual elements that complement the brand's aesthetic.